Running a business is no small undertaking. You have to worry about inventories, employee management, customer service, and a mountain of other responsibilities. This makes it almost too easy to overlook the most vital aspect of staying afloat: marketing. Outbound leads, such as cold calling or sending out flyers, had a significant impact 15 years ago, but today, they fall flat. The modern consumer finds everything they are looking for through search engines like Google, and they rarely look past the first page of results. One solution that may come to mind is to buy a spot in the sponsored results. Before you do though, you should consider that a…
-
-
Get Cheap, Effective Advertising that Follows Consumers Wherever They Go
Cold calling is intrusive. People throw mail out, without reading it. What can marketers do to reach consumers without annoying them? That is the age old question, and the answer is search engine optimization (SEO). Bringing Marketing to the People Search engine optimization does not depend on catching consumers off guard. It does not depend on disturbing day to day routines with outbound calls, mailers, pop up ads, or endless commercials. More marketers are catching wind of people using search engines like Google every day, and marketers are bringing their efforts straight to the people. Even though search engine optimization and SEO tools depend on Google and Yahoo,
-
Making Your Website More Visible
The very first google tweet was transmitted on February 26, 2009. It was a binary code meaning “I am feeling lucky”. Google has between 65 and 70 percent of the market share for internet search engines. When an internet search is done, the search results are listed, and can contain thousands, or sometimes even millions, of results. The lists can span several pages, but most people only consider the websites listed on the first page. Websites can increase their position on the search engine rankings through the use of search engine optimization, or SEO. Through the use
-
Why SEO Is The Most Important Online Marketing Tool Today
More than 100 billion searches are made across the globe using search engines each month, with a large chunk of those searches being conducted on Google, the world’s No. 1 site. Google rankings are largely responsible for people’s purchasing decisions, because more of the world uses the company’s search engine to further investigate the products and the services they have a keen interest in purchasing. The company’s influence is felt across the board, long before its first Tweet, binary code for I’m Feeling Lucky, was sent out on Feb. 26, 2009. So what does the company have to do at all with search engine optimization, or SEO? Everything, as most…