Cold calling is intrusive. People throw mail out, without reading it. What can marketers do to reach consumers without annoying them? That is the age old question, and the answer is search engine optimization (SEO). Bringing Marketing to the People Search engine optimization does not depend on catching consumers off guard. It does not depend on disturbing day to day routines with outbound calls, mailers, pop up ads, or endless commercials. More marketers are catching wind of people using search engines like Google every day, and marketers are bringing their efforts straight to the people. Even though search engine optimization and SEO tools depend on Google and Yahoo,