Cold calling is intrusive. People throw mail out, without reading it. What can marketers do to reach consumers without annoying them? That is the age old question, and the answer is search engine optimization (SEO).
Bringing Marketing to the People
Search engine optimization does not depend on catching consumers off guard. It does not depend on disturbing day to day routines with outbound calls, mailers, pop up ads, or endless commercials. More marketers are catching wind of people using search engines like Google every day, and marketers are bringing their efforts straight to the people.
Even though search engine optimization and SEO tools depend on Google and Yahoo, SEO marketers know that 75 percent of internet users are more likely to click on organic search results. SEO focuses on getting more people to voluntarily seek out company websites, blogs, news articles, and more.
SEO Marketing is Cheap, and Effective
Google is popular. A lot of people are on Google all of the time. No one is arguing that. But why else should marketers shake off their old ways and try something new? SEO and SEO tools rely on inbound marketing strategies, which cost less. Studies show that inbound leads are 61 percent cheaper than outbound leads. SEO also generates a larger number of leads, with blogs alone generating 434 percent more indexed pages.
Search Engine Optimization is Mobile
More than half, or up to 65 percent, of mobile device owners search for local products and businesses on their smartphones or tablet computers. Another half, over 48 percent, use the same phones and tablets to look for sales, discounts, and customer reviews. That means that marketing needs to be flexible, and follow the consumer. Cold calls and mailers cannot do that. Thanks to mobile devices, search engines and Seo tools go wherever customers go.
Search engine optimization is subtle, cheap, and on the go. SEO promises more opportunities, and more effectiveness, than alternative marketing strategies.