It is no secret that Americans today go to their favorite search engine first when looking for a product or services. The ease and accessibility to the internet that mobile devices have given us makes this even more true. When searching for a local business product or service, 65% of users go to their smartphone or tablet first. As a matter of fact, in 2012, more than 70 million users did their shopping using a cellphone or tablet. If you are looking to reach new customers, there is no other choice than to beef up your internet marketing.
Google has become the most popularly used search engine, receiving 65% to 70% of internet users. If you plan to reach your target audience with your website, you should be working on improving your Google rankings. Your Google rank will determine which page of search results your link will show up on. This has become so essential because studies show that most people who use a search engine find what they are looking for on the first page. This means if your ranking is low and you do not show up on the first SERP, most customers will go with the competitor with the better rank.
At this point, you are probably wondering what you can do to increase your search engine rank and improve your overall online marketing. Using search engine optimization is the best way to do all of this. You can attempt SEO marketing on your own, or seek the services of an SEO outsourcing company. Either way, 57% of marketers say that SEO has the greatest impact on their lead generation.
Many SEO tools, includeing SEO blogs are helping businesses reach more customers. Businesses that maintain a blog have reported 434% more indexed pages, which results in more leads. In addition to pumping up your search engine rankings, you should be thinking about how you are using social media and email marketing to your advantage. Most customers will seek advice on a product via social media before buying.
There are so many search engines and social media platforms out there today, keeping all of this working for you can seem overwhelming. Many companies are choosing to invest in an experienced SEO reseller that can manage your entire internet presence. If you are serious about growing your customer base, you should be calling companies near you for quotes. You will no doubt be happy with the return on your investment.