There are more than 100 billion online searches being done across the globe each month. When an online search is done, where a website shows up in the search engine rankings can make a big difference. Many companies are raising the search engine rankings of their websites by the use of search engine optimization or Seo marketing.
SEO uses high quality website content and the strategic placement of key terms to help websites show up higher on the list of online search results. Inbound leads, such as those which are generated from SEO, cost less than cold calling and other outbound leads. The cost savings are usually around 61 percent.
Approximately 65 percent of people who use smart phones or other mobile devices to access the internet use their devices to find local businesses and to make purchases. Website design and online marketing has changed in recent years in order to adapt to this trend. Website content is now being created so that the sites run well whether they are accessed from desktop pcs or mobile devices.