So, just how important are search engine rankings? And more importantly, why are they important to the success of your business website? You might be very interested to know that three quarters, that is 75 percent, of Internet search engine user will never go past the first page of search results. So it makes sense that if you do not appear on that first page of search engine rankings, you will not be seeing too many visitors to your websites.
You may think that you can buy those paid listings that appear on the top of the page. Sure, of course you can, but you may be interested to know that between 70 and 80 percent of search engine users do not pay attention or click on those paid results. Instead, they prefer to choose organic search results. Additionally, organic click throughs generate a 25 percent higher conversion rate, than the equivalent pay per click, PP, click through.
Companies that have blogs have 434 percent more indexed pages on search engine rankings, which results in many more leads. More than 88 percent of Internet user, ages 14 and older researched or browsed products online in 2012. That is a pretty hefty number. Approximately 40 percent of those users will also follow up using social media to request additional information before actually making a purchase.
So, as you can see being at the top of search engine rankings is very important. You can find plenty of online marketing and search engine optimization companies that can help you rise in the area of search engine rankings.
Search engine rankings will play a large part in driving new business to your website, so you will want to work with a company that specializes in using Seo tools to ensure you can be found on search engine rankings. These companies will work with you on creating the content that will put you higher on the search engine rankings. These SEO marketing companies will also help you create blogs and email campaigns to complement your SEO efforts. Additionally, you can also get assistance on getting a strong social media aspect to your total SEO package.