According to SEO Refugee, the three essential elements of effective SEO are, “Useful information, effective communication, and high quality backlinks.” Search engine optimization, or SEO, is on everyone’s minds these days. Ecommerce sales, or sales made online, topped $1 trillion worldwide for the first time in 2012, with further growth anticipated in the upcoming years. How sites rank in search engines has a big impact on the percentage of ecommerce sales they receive. Looking for ways to get your website optimized for search? Here is your guide to basic SEO techniques. 1. High Quality Backlinks Inbound links occur when another site references your website in a link. These links establish…