With the completely unfathomable abundance of websites that exist on the World Wide Web today, it is no secret that in order to stand out, a website has to do a lot right. And with this abundance of websites there is also of course an abundance of businesses that are attached to these websites. Every website has a purpose and an objective and regardless of the specific objective of each website, the one universal goal of all sites on the World Wide Web is to attract and sustain the attention of an Internet user. But this is often a much more difficult task than it seems like it should be.…