Did you know that around 92 percent of adults who use the internet in America perform at least one search every day? Search engines dominate the internet marketing field, and Google rankings, as well as rankings on other search engines, are incredibly important as they dictate which companies people will be linked up with for their various needs.
Typically, inbound leads like search engine optimization cost roughly 61 percent less than outbound leads like cold calling. Search engine optimization and other SEO tools greatly affect how companies gain exposure to the public, and more and more, SEO tools are becoming more complex and widespread.
For instance, one of the top SEO tools is mobile website optimization. In 2012, over 70 million mobile phone users shopped using their mobile device, smartphone or tablet. It is estimated that by 2014, mobile internet usage will overtake desktop computer internet usage. As such, it is so important for companies that want to beef up their sales and presence invest in mobile website services.
If that’s not enough, roughly half of all mobile device users have said they look up product reviews or seek out promotions using that device. When a business is mobile friendly, they are attracting a whole new wave of consumers, as younger people are more apt to use mobile devices as well. By and large, there are a variety of Seo tools, and while website design, link building and search engine optimization are all important, mobile website creation is extremely important, especially in the modern world.