More than 100 billion searches are made across the globe using search engines each month, with a large chunk of those searches being conducted on Google, the world’s No. 1 site. Google rankings are largely responsible for people’s purchasing decisions, because more of the world uses the company’s search engine to further investigate the products and the services they have a keen interest in purchasing. The company’s influence is felt across the board, long before its first Tweet, binary code for I’m Feeling Lucky, was sent out on Feb. 26, 2009.
So what does the company have to do at all with search engine optimization, or SEO? Everything, as most companies advertising their businesses online will tell you. Forty two percent of the world’s search engine users click on the first result that presents itself in any major search, and for companies to be No. 1 they must employ strong SEO campaigns targeted to getting higher rankings on Google and on other sites too. Fifty seven percent of marketing professionals in the business to business world say SEO is by far the largest influence on generating leads for them and for their customers. And almost half, or 48 percent, of people using mobile devices look up reviews of products, look for promotions, and conduct other related business on their phones. For these reasons and more, SEO is very necessary in a corporate sense.
Without this Internet marketing solution, finding close connections to searches would be nearly impossible. But through SEO, consumers are more easily connected with the companies that provide the services or the products they seek. Many consumers would eventually find their way without such a service, but this tool bridges the gap significantly, which is the reason so many users choose to visit these sites to search for everything under the sun. Therefore, the companies wanting to advertise their services or their products in any capacity online must also strongly consider SEO programs so they become No. 1 or as close to No. 1 as possible.
As Google and others continue producing more effective and more targeted solutions toward giving people more of what they want, companies will continue using SEO as a relevant service. It has proved its worth as the No. 1 marketing solution for the web over the past handful of years. More companies than ever are realizing this and are increasingly seeking their own SEO solutions.