Google may appear to the average Internet user to be a search engine giant that reportedly uses goats for mowing their front lawn, but they are more than that to small businesses. Small businesses view Google as a marketing tool.
Small businesses can use a number of different SEO tools to help increase their search engine ranking. The higher a website ranks on Google rankings, the more potential customers it will receive. Small businesses that are interested in SEO marketing may want to consider investing in the following Seo tools.
1. A reliable, accurate keyword search software program. Search engine users will often put in a specific keyword or phrase into the search engine of their choice. Small businesses can use a keyword search software program as part of their SEO tools, as it will help them identify commonly used phrases and keywords for their content.
2. An SEO blog that contains high quality, shareable content. SEO blogs are a very important tool in helping websites increase search engine ranking. When websites create a blog, it results in multiple indexed pages on Google. The more indexed pages a website has, the higher that search engine ranking will be.
3. Reporting tools that identify traffic, number of visitors, and conversion rate of visitors. One of the most important SEO tools a small business owner can invest in is a tool that tracks visitors to the website, how many people purchase items, and how they got to the website. These SEO tools will help small business owners understand what parts of their search engine optimization plan is working, what parts are not, and which ones help bring in customers.
Small businesses that are thinking of increasing their search engine ranking should consider investing in these three SEO tools. It will make a world of difference in search engine ranking.