So, just how important are search engine rankings? And more importantly, why are they important to the success of your business website? You might be very interested to know that three quarters, that is 75 percent, of Internet search engine user will never go past the first page of search results. So it makes sense that if you do not appear on that first page of search engine rankings, you will not be seeing too many visitors to your websites. You may think that you can buy those paid listings that appear on the top of the page. Sure, of course you can, but you may be interested to know…
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Boosting Your Business with SEO
Running a business is no small undertaking. You have to worry about inventories, employee management, customer service, and a mountain of other responsibilities. This makes it almost too easy to overlook the most vital aspect of staying afloat: marketing. Outbound leads, such as cold calling or sending out flyers, had a significant impact 15 years ago, but today, they fall flat. The modern consumer finds everything they are looking for through search engines like Google, and they rarely look past the first page of results. One solution that may come to mind is to buy a spot in the sponsored results. Before you do though, you should consider that a…
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Make the Internet Work for Your Business
It is no secret that Americans today go to their favorite search engine first when looking for a product or services. The ease and accessibility to the internet that mobile devices have given us makes this even more true. When searching for a local business product or service, 65% of users go to their smartphone or tablet first. As a matter of fact, in 2012, more than 70 million users did their shopping using a cellphone or tablet. If you are looking to reach new customers, there is no other choice than to beef up your internet marketing. Google has become the most popularly used search engine, receiving 65% to…