Marketing has always been the number one way to lead businesses to gaining exposure and subsequent success. Over the years, marketing has gone through an evolution. Much like most other aspects of society, the business marketing of today relies heavily on the use of the World Wide Web. Since so many daily processes take place online now, online marketing has quickly proven itself to be the most effective form of business marketing. Search engines such as Google are some of the most powerful presences online. Google has become so well known for its wide reach across the web with features such as the Google doodle, which dates back to 1998…
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Online Marketing for Your Business
There are more than 100 billion online searches being done across the globe each month. When an online search is done, where a website shows up in the search engine rankings can make a big difference. Many companies are raising the search engine rankings of their websites by the use of search engine optimization or Seo marketing. SEO uses high quality website content and the strategic placement of key terms to help websites show up higher on the list of online search results. Inbound leads, such as those which are generated from SEO, cost less than cold calling and other outbound leads. T
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Search Engine Rankings
So, just how important are search engine rankings? And more importantly, why are they important to the success of your business website? You might be very interested to know that three quarters, that is 75 percent, of Internet search engine user will never go past the first page of search results. So it makes sense that if you do not appear on that first page of search engine rankings, you will not be seeing too many visitors to your websites. You may think that you can buy those paid listings that appear on the top of the page. Sure, of course you can, but you may be interested to know…
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Three Ways to Improve the Impact of Your Website
If you are concerned with the effectiveness of your website, you will certainly want to be utilizing the best search engine optimization program available. But what can you do to improve the quality and performance of your website once an online user has arrived there? Ultimately, the key is to give users substantial reasons to visit your website frequently and to remain there once they do. In order to achieve this, the site must be as accessible as possible. Here are some website optimization techniques you can employ to increase the quality of visitors’ experiences with your site. Website Speed Optimization If a website is very responsive and allows users…
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Boosting Your Business with SEO
Running a business is no small undertaking. You have to worry about inventories, employee management, customer service, and a mountain of other responsibilities. This makes it almost too easy to overlook the most vital aspect of staying afloat: marketing. Outbound leads, such as cold calling or sending out flyers, had a significant impact 15 years ago, but today, they fall flat. The modern consumer finds everything they are looking for through search engines like Google, and they rarely look past the first page of results. One solution that may come to mind is to buy a spot in the sponsored results. Before you do though, you should consider that a…